Building A Brand – Visual Aesthetic, Episode 4

Building A Brand – Visual Aesthetic, Episode 4

How do you define the look of a brand? How do you come up with a visual aesthetic? How do you communicate those ideas to your clients? What are Stylescapes?

In episode 4 of Building A Brand, Blind’s team of designers – Sang Chung, Emily Xie, and Minhye Cho, use the references they brought together in episode 3 to create Stylescapes. These visual interpretations of the brand will give the client the opportunity to see a curated collection of images, typography, and textures that will allow them to further hone the look of Hamilton’s rebrand. Matthew and Ben will direct the three of them as they refine their stylescapes, and prepare for a trip over to Hamilton Family Brewery to present them to Josh and Crysten.

🎬 Episode breakdown:
00:46 – Previously On
01:15 – What Is A Stylescape?
02:09 – Designer, Emily Xie, presents her first pass
03:32 – Art Director, Sang Chung, presents his first pass
05:04 – Designer, Minhye Cho, presents her first pass
05:41 – The Designer’s go to work on their revisions
05:57 – Sang’s revised Stylescape
09:05 – Matthew and Ben explain what they’re looking for in a successful Stylescape
09:54 – Emily talks about her first revised Stylescape
12:11 – Emily shows an alternate version of her Stylescape
13:32 – Emily explains Blind’s method behind doing three levels of Stylescapes
13:59 – Min presents her updated Stylescape
17:14 – Min presents a new Stylscape that goes in a different direction
19:23 – Matthew and Ben discuss the presentation strategy after the final review
21:17 – Matthew goes to pick up the printed Stylescapes
22:07 – Chris Do, Blind’s founder, decides his favorite Stylescape
25:14 – On the next episode of Building A Brand

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About The Show

“Building a Brand” takes you behind the scenes of creating a strong brand that resonates with customers and stands out in the marketplace. In this series, we’ll give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand re-launch.

In the first season of the show, we follow creative directors Ben Burns and Matthew Encina as they help their client, Hamilton Family Brewery, rebrand their business.

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne