Packaging Design Challenge – Young Guns Season 2 Episode 4

Packaging Design Challenge – Young Guns Season 2 Episode 4

Why is packaging important? How can design make something look more expensive? Can design change the perception of value for a commodity good?

In episode 4 of the Young Guns 2, Chris issues a packaging design assignment for them to tackle to help them develop their design portfolio. Want to take on a design challenge? Play along and compare your results. Tag us on IG @thefuturishere with the hashtag #FuturYoungGuns

Here are the parameters:
• Choose an ethnic food to redesign its packaging
• Do not change the logo or colors
• Must use all type, legal, barcode from the existing package

Judging criteria:
1. Position for high-end clients
2. Appetite appeal
3. Shelf presence
4. Highlight product features
5. Appropriateness

0:00 – Recap of episode 2
0:25 – Packaging design challenge
1:30 – How design changes the perception of value
3:08 – The Young Guns process
10:23 – Surprise challengers

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#GraphicDesign #Portfolio

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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne